Zero Trust

The Rise of Zero Trust Authentication

Written By
Published On
Dec 1, 2022

Patrick McBride, CMO of Beyond Identity, talks about about zero trust authentication and how it works.

Transcription

Hi, welcome to another episode of the Cybersecurity Hot Takes podcast. Today, we are excited to bring you a very special presentation from Beyond Identity's Chief Marketing Officer Patrick McBride, diving into the rise of zero trust authentication. We hope you enjoy. And as always, don't forget to like and subscribe to the podcast. Thank you. 

Patrick

Hi, I'm Patrick McBride and I'm one of the co-founders here at Beyond Identity. And today we're going to be talking about zero trust authentication. It's a pretty easy concept to explain, as you'll see in just a moment, but don't let its simplicity belie how important it is to protecting a modern environment from cyber attackers. So, let's start with understanding this through the lens of the cyber attackers. What do they want to get access to? 

We know that. They want to get access to your data and your applications, whether they're a SaaS application, platform as a service, infrastructure as a service, your data, and whether they live up in the cloud or they live in your traditional data center, on prem, that's their target. We know that. So, how do they get access to that environment? Well, there's two main ways that they do it. 

If we've all been following along with things like the Verizon data breach report, or many of the other threat intelligence reports that get issued every year, we know, with certainty, that the vast majority of attacks start with attacking the identity of the user. How do they do that? Bad guys will steal passwords or they'll just buy them. There are literally billions of passwords for sale on the underground. 

So, these days, an attacker doesn't actually have to break into your environment. More often than not, they'll start off an attack by just stealing a credential and reusing it, and logging in as an authorized user right into your environment. What's the other way that they get in? We know that the other thing that attackers really go after is the endpoint devices that users are using to get into the environment, whether that's a tablet, a phone, a laptop, etc. 

So, these are the two main threat vectors that the attackers use. How do they use the devices? Well, they'll try to install malware on the device. That's done a number of ways, but it usually starts with either a spear phishing attack that gets an unsuspecting user to click on or open up an attachment that may be laced with malware so they can install it, or get them to go to a rogue site where the malware gets delivered, you know, straight from the website. 

So, now, they've got a footprint on the device and that gives them access as the individual user moves around using that device and gets into the infrastructure. So, what are we going to do about it? Here's where zero trust authentication comes into play, and it's a pretty easy concept, as I said. The first thing we're going to start... 

In fact, let's break it down into three simple concept with zero trust authentication. The first concept is you have to establish very high trust in the user identity. That's what they attack. That's what we have to fix. The second thing we need to do is establish very high trust that the devices that they're using to get into the environment are appropriately secure. And then we have to do it continuously. 

It's no longer a once-and-done proposition, and that's markedly different from traditional authentication, which you'll see in just a second. So, how does this all start? Well, it starts with implementing phishing-resistant MFA, and I chose those words exactly. In the 2020 January report on zero trust, the federal government has come out and mandated that all federal agencies now use phishing-resistant MFA. 

What does that mean? No longer can we use one-time code sent over email or sent over SMS, you know, for example. We can't use magic links anymore. We can't use push notifications. All three of those methods are, in the U.S. government's assessment, easily bypassed, at scale, by attackers. 

That's new. It used to be that we had a password problem, we established MFA, and we were good. No longer are we good. So phishing-resistant MFA is the first step. Can't have any passwords or any other phishable factors. In fact, what it should really be using is the modern passkey technology that's based on public-private cryptography, which means that there's nothing on the endpoint that can be stolen and nothing that traverses over the network for the bad guys to steal. 

Nothing that lives in a database on the end to steal. So there's just nothing to steal. That's the first starting point. So, we're going to build high trust in the user by using phishing-resistant MFA. Next, we're going to need a risk-based policy engine and we'll use that to process a lot of additional factors that we're going to want to be thinking about. 

And that starts off first with some behavioral factors. For example, is a user logging in from a location that we expect him to be in? Or did the user's location, you know, just changed from somewhere in Northern California to Russia in the last five minutes? So, behavioral factors like that are important, but it doesn't stop there. We already talked about the fact that the device is the second way that the adversaries use to get to our infrastructure. 

So, now, we're going to want to check that all the controls that we expect to have implemented and running on the devices that we're using to log in are in place. So, for example, is the firewall turned on? Do we have data encryption turned on on the devices? Is the PIN code and the biometric for device access turned on so that somebody just can't pick up one and log in? 

So, we'll want to take all those device security posture signals and also run that into the policy engine. Now, we spent almost the last decade of our time building out some pretty interesting detection response capabilities. We're going to want to include those as well. So, whether it's EDR network detection response or modern XDR technology, we're going to want to think about those signals and incorporate those into the policy decision as well and into the policy engine. 

Only once that we have high trust in the end user and high trust that the device or other factors are okay do we let the end user into our environment, whether it's into the cloud or into our traditional data center. But it doesn't stop there. Now, we have to do this continuously. It's not good enough to check once during the authentication transaction, have high trust in the user, in the device. 

Things change. People can change settings on the device. A particular control can stop working. My MDM or EDR technology running on the endpoint can stop working. So we want to be able to continuously check those things and run that back to the policy engine, and if something runs amiss, be able to alert the security operations center or even turn off access from those devices. 

Now, to be a good citizen in the rest of our zero trust infrastructure, zero trust authentication also has to be a player. So, we'll want to feed information back to our detection response technologies. We're going to also want to feed information from our zero trust authentication platform back into our SOC, into the SIM tools, and all the other infrastructure that the SOC team is using to evaluate what's going on in the environment. 

And lastly, we're going to want to keep really an immutable record of all that information because we know we're going to have audits. And so if we get all the information about the user, the device security posture, and what was going on exactly at the time of authentication, we've got exactly what we need to do to pass audits. So, wouldn't it be nice if we can leverage a lot of the infrastructure that we already have in place that's typically been oriented a detection response, and make that a proactive part of our control? 

And that's exactly why we founded Beyond Identity, to create zero trust authentication that organizations can rely on for their modern protection environment. 

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The Rise of Zero Trust Authentication

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Patrick McBride, CMO of Beyond Identity, talks about about zero trust authentication and how it works.

Transcription

Hi, welcome to another episode of the Cybersecurity Hot Takes podcast. Today, we are excited to bring you a very special presentation from Beyond Identity's Chief Marketing Officer Patrick McBride, diving into the rise of zero trust authentication. We hope you enjoy. And as always, don't forget to like and subscribe to the podcast. Thank you. 

Patrick

Hi, I'm Patrick McBride and I'm one of the co-founders here at Beyond Identity. And today we're going to be talking about zero trust authentication. It's a pretty easy concept to explain, as you'll see in just a moment, but don't let its simplicity belie how important it is to protecting a modern environment from cyber attackers. So, let's start with understanding this through the lens of the cyber attackers. What do they want to get access to? 

We know that. They want to get access to your data and your applications, whether they're a SaaS application, platform as a service, infrastructure as a service, your data, and whether they live up in the cloud or they live in your traditional data center, on prem, that's their target. We know that. So, how do they get access to that environment? Well, there's two main ways that they do it. 

If we've all been following along with things like the Verizon data breach report, or many of the other threat intelligence reports that get issued every year, we know, with certainty, that the vast majority of attacks start with attacking the identity of the user. How do they do that? Bad guys will steal passwords or they'll just buy them. There are literally billions of passwords for sale on the underground. 

So, these days, an attacker doesn't actually have to break into your environment. More often than not, they'll start off an attack by just stealing a credential and reusing it, and logging in as an authorized user right into your environment. What's the other way that they get in? We know that the other thing that attackers really go after is the endpoint devices that users are using to get into the environment, whether that's a tablet, a phone, a laptop, etc. 

So, these are the two main threat vectors that the attackers use. How do they use the devices? Well, they'll try to install malware on the device. That's done a number of ways, but it usually starts with either a spear phishing attack that gets an unsuspecting user to click on or open up an attachment that may be laced with malware so they can install it, or get them to go to a rogue site where the malware gets delivered, you know, straight from the website. 

So, now, they've got a footprint on the device and that gives them access as the individual user moves around using that device and gets into the infrastructure. So, what are we going to do about it? Here's where zero trust authentication comes into play, and it's a pretty easy concept, as I said. The first thing we're going to start... 

In fact, let's break it down into three simple concept with zero trust authentication. The first concept is you have to establish very high trust in the user identity. That's what they attack. That's what we have to fix. The second thing we need to do is establish very high trust that the devices that they're using to get into the environment are appropriately secure. And then we have to do it continuously. 

It's no longer a once-and-done proposition, and that's markedly different from traditional authentication, which you'll see in just a second. So, how does this all start? Well, it starts with implementing phishing-resistant MFA, and I chose those words exactly. In the 2020 January report on zero trust, the federal government has come out and mandated that all federal agencies now use phishing-resistant MFA. 

What does that mean? No longer can we use one-time code sent over email or sent over SMS, you know, for example. We can't use magic links anymore. We can't use push notifications. All three of those methods are, in the U.S. government's assessment, easily bypassed, at scale, by attackers. 

That's new. It used to be that we had a password problem, we established MFA, and we were good. No longer are we good. So phishing-resistant MFA is the first step. Can't have any passwords or any other phishable factors. In fact, what it should really be using is the modern passkey technology that's based on public-private cryptography, which means that there's nothing on the endpoint that can be stolen and nothing that traverses over the network for the bad guys to steal. 

Nothing that lives in a database on the end to steal. So there's just nothing to steal. That's the first starting point. So, we're going to build high trust in the user by using phishing-resistant MFA. Next, we're going to need a risk-based policy engine and we'll use that to process a lot of additional factors that we're going to want to be thinking about. 

And that starts off first with some behavioral factors. For example, is a user logging in from a location that we expect him to be in? Or did the user's location, you know, just changed from somewhere in Northern California to Russia in the last five minutes? So, behavioral factors like that are important, but it doesn't stop there. We already talked about the fact that the device is the second way that the adversaries use to get to our infrastructure. 

So, now, we're going to want to check that all the controls that we expect to have implemented and running on the devices that we're using to log in are in place. So, for example, is the firewall turned on? Do we have data encryption turned on on the devices? Is the PIN code and the biometric for device access turned on so that somebody just can't pick up one and log in? 

So, we'll want to take all those device security posture signals and also run that into the policy engine. Now, we spent almost the last decade of our time building out some pretty interesting detection response capabilities. We're going to want to include those as well. So, whether it's EDR network detection response or modern XDR technology, we're going to want to think about those signals and incorporate those into the policy decision as well and into the policy engine. 

Only once that we have high trust in the end user and high trust that the device or other factors are okay do we let the end user into our environment, whether it's into the cloud or into our traditional data center. But it doesn't stop there. Now, we have to do this continuously. It's not good enough to check once during the authentication transaction, have high trust in the user, in the device. 

Things change. People can change settings on the device. A particular control can stop working. My MDM or EDR technology running on the endpoint can stop working. So we want to be able to continuously check those things and run that back to the policy engine, and if something runs amiss, be able to alert the security operations center or even turn off access from those devices. 

Now, to be a good citizen in the rest of our zero trust infrastructure, zero trust authentication also has to be a player. So, we'll want to feed information back to our detection response technologies. We're going to also want to feed information from our zero trust authentication platform back into our SOC, into the SIM tools, and all the other infrastructure that the SOC team is using to evaluate what's going on in the environment. 

And lastly, we're going to want to keep really an immutable record of all that information because we know we're going to have audits. And so if we get all the information about the user, the device security posture, and what was going on exactly at the time of authentication, we've got exactly what we need to do to pass audits. So, wouldn't it be nice if we can leverage a lot of the infrastructure that we already have in place that's typically been oriented a detection response, and make that a proactive part of our control? 

And that's exactly why we founded Beyond Identity, to create zero trust authentication that organizations can rely on for their modern protection environment. 

The Rise of Zero Trust Authentication

Phishing resistance in security solutions has become a necessity. Learn the differences between the solutions and what you need to be phishing resistant.

Patrick McBride, CMO of Beyond Identity, talks about about zero trust authentication and how it works.

Transcription

Hi, welcome to another episode of the Cybersecurity Hot Takes podcast. Today, we are excited to bring you a very special presentation from Beyond Identity's Chief Marketing Officer Patrick McBride, diving into the rise of zero trust authentication. We hope you enjoy. And as always, don't forget to like and subscribe to the podcast. Thank you. 

Patrick

Hi, I'm Patrick McBride and I'm one of the co-founders here at Beyond Identity. And today we're going to be talking about zero trust authentication. It's a pretty easy concept to explain, as you'll see in just a moment, but don't let its simplicity belie how important it is to protecting a modern environment from cyber attackers. So, let's start with understanding this through the lens of the cyber attackers. What do they want to get access to? 

We know that. They want to get access to your data and your applications, whether they're a SaaS application, platform as a service, infrastructure as a service, your data, and whether they live up in the cloud or they live in your traditional data center, on prem, that's their target. We know that. So, how do they get access to that environment? Well, there's two main ways that they do it. 

If we've all been following along with things like the Verizon data breach report, or many of the other threat intelligence reports that get issued every year, we know, with certainty, that the vast majority of attacks start with attacking the identity of the user. How do they do that? Bad guys will steal passwords or they'll just buy them. There are literally billions of passwords for sale on the underground. 

So, these days, an attacker doesn't actually have to break into your environment. More often than not, they'll start off an attack by just stealing a credential and reusing it, and logging in as an authorized user right into your environment. What's the other way that they get in? We know that the other thing that attackers really go after is the endpoint devices that users are using to get into the environment, whether that's a tablet, a phone, a laptop, etc. 

So, these are the two main threat vectors that the attackers use. How do they use the devices? Well, they'll try to install malware on the device. That's done a number of ways, but it usually starts with either a spear phishing attack that gets an unsuspecting user to click on or open up an attachment that may be laced with malware so they can install it, or get them to go to a rogue site where the malware gets delivered, you know, straight from the website. 

So, now, they've got a footprint on the device and that gives them access as the individual user moves around using that device and gets into the infrastructure. So, what are we going to do about it? Here's where zero trust authentication comes into play, and it's a pretty easy concept, as I said. The first thing we're going to start... 

In fact, let's break it down into three simple concept with zero trust authentication. The first concept is you have to establish very high trust in the user identity. That's what they attack. That's what we have to fix. The second thing we need to do is establish very high trust that the devices that they're using to get into the environment are appropriately secure. And then we have to do it continuously. 

It's no longer a once-and-done proposition, and that's markedly different from traditional authentication, which you'll see in just a second. So, how does this all start? Well, it starts with implementing phishing-resistant MFA, and I chose those words exactly. In the 2020 January report on zero trust, the federal government has come out and mandated that all federal agencies now use phishing-resistant MFA. 

What does that mean? No longer can we use one-time code sent over email or sent over SMS, you know, for example. We can't use magic links anymore. We can't use push notifications. All three of those methods are, in the U.S. government's assessment, easily bypassed, at scale, by attackers. 

That's new. It used to be that we had a password problem, we established MFA, and we were good. No longer are we good. So phishing-resistant MFA is the first step. Can't have any passwords or any other phishable factors. In fact, what it should really be using is the modern passkey technology that's based on public-private cryptography, which means that there's nothing on the endpoint that can be stolen and nothing that traverses over the network for the bad guys to steal. 

Nothing that lives in a database on the end to steal. So there's just nothing to steal. That's the first starting point. So, we're going to build high trust in the user by using phishing-resistant MFA. Next, we're going to need a risk-based policy engine and we'll use that to process a lot of additional factors that we're going to want to be thinking about. 

And that starts off first with some behavioral factors. For example, is a user logging in from a location that we expect him to be in? Or did the user's location, you know, just changed from somewhere in Northern California to Russia in the last five minutes? So, behavioral factors like that are important, but it doesn't stop there. We already talked about the fact that the device is the second way that the adversaries use to get to our infrastructure. 

So, now, we're going to want to check that all the controls that we expect to have implemented and running on the devices that we're using to log in are in place. So, for example, is the firewall turned on? Do we have data encryption turned on on the devices? Is the PIN code and the biometric for device access turned on so that somebody just can't pick up one and log in? 

So, we'll want to take all those device security posture signals and also run that into the policy engine. Now, we spent almost the last decade of our time building out some pretty interesting detection response capabilities. We're going to want to include those as well. So, whether it's EDR network detection response or modern XDR technology, we're going to want to think about those signals and incorporate those into the policy decision as well and into the policy engine. 

Only once that we have high trust in the end user and high trust that the device or other factors are okay do we let the end user into our environment, whether it's into the cloud or into our traditional data center. But it doesn't stop there. Now, we have to do this continuously. It's not good enough to check once during the authentication transaction, have high trust in the user, in the device. 

Things change. People can change settings on the device. A particular control can stop working. My MDM or EDR technology running on the endpoint can stop working. So we want to be able to continuously check those things and run that back to the policy engine, and if something runs amiss, be able to alert the security operations center or even turn off access from those devices. 

Now, to be a good citizen in the rest of our zero trust infrastructure, zero trust authentication also has to be a player. So, we'll want to feed information back to our detection response technologies. We're going to also want to feed information from our zero trust authentication platform back into our SOC, into the SIM tools, and all the other infrastructure that the SOC team is using to evaluate what's going on in the environment. 

And lastly, we're going to want to keep really an immutable record of all that information because we know we're going to have audits. And so if we get all the information about the user, the device security posture, and what was going on exactly at the time of authentication, we've got exactly what we need to do to pass audits. So, wouldn't it be nice if we can leverage a lot of the infrastructure that we already have in place that's typically been oriented a detection response, and make that a proactive part of our control? 

And that's exactly why we founded Beyond Identity, to create zero trust authentication that organizations can rely on for their modern protection environment. 

The Rise of Zero Trust Authentication

Phishing resistance in security solutions has become a necessity. Learn the differences between the solutions and what you need to be phishing resistant.

Patrick McBride, CMO of Beyond Identity, talks about about zero trust authentication and how it works.

Transcription

Hi, welcome to another episode of the Cybersecurity Hot Takes podcast. Today, we are excited to bring you a very special presentation from Beyond Identity's Chief Marketing Officer Patrick McBride, diving into the rise of zero trust authentication. We hope you enjoy. And as always, don't forget to like and subscribe to the podcast. Thank you. 

Patrick

Hi, I'm Patrick McBride and I'm one of the co-founders here at Beyond Identity. And today we're going to be talking about zero trust authentication. It's a pretty easy concept to explain, as you'll see in just a moment, but don't let its simplicity belie how important it is to protecting a modern environment from cyber attackers. So, let's start with understanding this through the lens of the cyber attackers. What do they want to get access to? 

We know that. They want to get access to your data and your applications, whether they're a SaaS application, platform as a service, infrastructure as a service, your data, and whether they live up in the cloud or they live in your traditional data center, on prem, that's their target. We know that. So, how do they get access to that environment? Well, there's two main ways that they do it. 

If we've all been following along with things like the Verizon data breach report, or many of the other threat intelligence reports that get issued every year, we know, with certainty, that the vast majority of attacks start with attacking the identity of the user. How do they do that? Bad guys will steal passwords or they'll just buy them. There are literally billions of passwords for sale on the underground. 

So, these days, an attacker doesn't actually have to break into your environment. More often than not, they'll start off an attack by just stealing a credential and reusing it, and logging in as an authorized user right into your environment. What's the other way that they get in? We know that the other thing that attackers really go after is the endpoint devices that users are using to get into the environment, whether that's a tablet, a phone, a laptop, etc. 

So, these are the two main threat vectors that the attackers use. How do they use the devices? Well, they'll try to install malware on the device. That's done a number of ways, but it usually starts with either a spear phishing attack that gets an unsuspecting user to click on or open up an attachment that may be laced with malware so they can install it, or get them to go to a rogue site where the malware gets delivered, you know, straight from the website. 

So, now, they've got a footprint on the device and that gives them access as the individual user moves around using that device and gets into the infrastructure. So, what are we going to do about it? Here's where zero trust authentication comes into play, and it's a pretty easy concept, as I said. The first thing we're going to start... 

In fact, let's break it down into three simple concept with zero trust authentication. The first concept is you have to establish very high trust in the user identity. That's what they attack. That's what we have to fix. The second thing we need to do is establish very high trust that the devices that they're using to get into the environment are appropriately secure. And then we have to do it continuously. 

It's no longer a once-and-done proposition, and that's markedly different from traditional authentication, which you'll see in just a second. So, how does this all start? Well, it starts with implementing phishing-resistant MFA, and I chose those words exactly. In the 2020 January report on zero trust, the federal government has come out and mandated that all federal agencies now use phishing-resistant MFA. 

What does that mean? No longer can we use one-time code sent over email or sent over SMS, you know, for example. We can't use magic links anymore. We can't use push notifications. All three of those methods are, in the U.S. government's assessment, easily bypassed, at scale, by attackers. 

That's new. It used to be that we had a password problem, we established MFA, and we were good. No longer are we good. So phishing-resistant MFA is the first step. Can't have any passwords or any other phishable factors. In fact, what it should really be using is the modern passkey technology that's based on public-private cryptography, which means that there's nothing on the endpoint that can be stolen and nothing that traverses over the network for the bad guys to steal. 

Nothing that lives in a database on the end to steal. So there's just nothing to steal. That's the first starting point. So, we're going to build high trust in the user by using phishing-resistant MFA. Next, we're going to need a risk-based policy engine and we'll use that to process a lot of additional factors that we're going to want to be thinking about. 

And that starts off first with some behavioral factors. For example, is a user logging in from a location that we expect him to be in? Or did the user's location, you know, just changed from somewhere in Northern California to Russia in the last five minutes? So, behavioral factors like that are important, but it doesn't stop there. We already talked about the fact that the device is the second way that the adversaries use to get to our infrastructure. 

So, now, we're going to want to check that all the controls that we expect to have implemented and running on the devices that we're using to log in are in place. So, for example, is the firewall turned on? Do we have data encryption turned on on the devices? Is the PIN code and the biometric for device access turned on so that somebody just can't pick up one and log in? 

So, we'll want to take all those device security posture signals and also run that into the policy engine. Now, we spent almost the last decade of our time building out some pretty interesting detection response capabilities. We're going to want to include those as well. So, whether it's EDR network detection response or modern XDR technology, we're going to want to think about those signals and incorporate those into the policy decision as well and into the policy engine. 

Only once that we have high trust in the end user and high trust that the device or other factors are okay do we let the end user into our environment, whether it's into the cloud or into our traditional data center. But it doesn't stop there. Now, we have to do this continuously. It's not good enough to check once during the authentication transaction, have high trust in the user, in the device. 

Things change. People can change settings on the device. A particular control can stop working. My MDM or EDR technology running on the endpoint can stop working. So we want to be able to continuously check those things and run that back to the policy engine, and if something runs amiss, be able to alert the security operations center or even turn off access from those devices. 

Now, to be a good citizen in the rest of our zero trust infrastructure, zero trust authentication also has to be a player. So, we'll want to feed information back to our detection response technologies. We're going to also want to feed information from our zero trust authentication platform back into our SOC, into the SIM tools, and all the other infrastructure that the SOC team is using to evaluate what's going on in the environment. 

And lastly, we're going to want to keep really an immutable record of all that information because we know we're going to have audits. And so if we get all the information about the user, the device security posture, and what was going on exactly at the time of authentication, we've got exactly what we need to do to pass audits. So, wouldn't it be nice if we can leverage a lot of the infrastructure that we already have in place that's typically been oriented a detection response, and make that a proactive part of our control? 

And that's exactly why we founded Beyond Identity, to create zero trust authentication that organizations can rely on for their modern protection environment. 

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The Rise of Zero Trust Authentication

Phishing resistance in security solutions has become a necessity. Learn the differences between the solutions and what you need to be phishing resistant.

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